What is unified commerce?
Unified commerce refers to the integration of all the systems of a company or business into a single centralized system - from back-end to website, sales, inventory management, order fulfillment, customer relationship management (CRM), payment processing, marketing, and more. This allows companies and businesses to have a more objective view of their operations and the ability to provide a consistent and personalized experience to users regardless of where there is interaction with the brand, whether in the physical store, online store or mobile APP.
Through a more objective view of operations obtained through unified commerce, businesses are able to take strategic actions such as optimizing stock, personalizing the user's shopping experience and increasing the efficiency of teams and departments. Simultaneously, data and information are shared between the different platforms where the business is inserted, which allows the creation of promotions or personalized recommendations for the user, for example.
Unified commerce components
Integrated systems
Since unified commerce integrates all business systems into a single system, the entire operation is built on a solid base that can be adapted and scalable to the needs of the business. This reduces the time and resources required to manage the business, improves the efficiency of teams and departments, and provides solid and reliable data insights.
All of this facilitates entry into new markets, expansion into new channels, and the integration of emerging technologies that allow the business to evolve.
Customer Interaction
Considering that users may interact across different sales channels, it is critical that businesses have the ability to track user behavior in order to improve their shopping experience. This is in the sense that users increasingly expect more speed, consistency and personalization in their interactions with brands.
Unified commerce ensures that interactions with users are captured and centralized securely so that the user is easily recognized at different touch points for better understanding of needs and better service, such as not having to enter payment details each time the user makes a purchase.